Campaign Reporting
See the true interest in your property, unlocking deeper insights to power meaningful conversations with your vendors.
REA Group
Year: 2025
Role: Product Designer
Context
The Campaign Report is our most used tool in Ignite, helping real estate agents show property owners the value of their advertising spend.
However, some missing opportunities
Shift in how we show enquiries metrics
New metrics being introduced as part of new consumer initiatives
Lack of awareness of Premiere+ features and the ROI
Objectives
REA
Telling a complete and prioritised REA story.
Customers
Run a better and effective campaign with a more comprehensive view of their campaign performance.
Vendors and landlords
Better selling experience with better understanding of their campaign spend.
Approach
Customer & Vendor interviews
I first by conducting both customer and vendor interviews to understand how reporting is used, and what vendors are most likely to look for when they’re selling a home, and their expectations from a realestate agent.
Workshops
Based on the research insights, I led workshops with the different stakeholder groups to create a unified data story, and to future proof how the data we have can sustainably provide value to both vendors and customers.
Grounding principles
To navigate competing priorities across stakeholders, I brought together key people from each team for a workshop where we created four simple principles: Deliberate, Complete, Productive, and Meaningful to ensure our solution delivered value across all business units.
Ongoing pairing with data analyst
Based on our knowledge from research and data sets, ongoing pairing with data analysts to understand the most effective ways to communicate a compelling story to our customers and vendors.
Design solution
The outcome
Business impact
Metrics we are still monitoring are number of downloads/ sharing of campaign report
Successfully migrated reporting capabilities from our legacy system, reducing operational costs
Created a unified reporting experience across residential and commercial platforms
Built a flexible framework to support Realtair offers data and future integrations
